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Creating a Keyword Plan Spreadsheet for SEO

29 January 2023
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Introduction

StepActionPurpose
1Preparing Keyword Plan SpreadsheetTo organize keywords in a manageable manner
2Labeling the WorksheetTo help in tracking of keywords' usage
3Understanding KeywordsTo assess keyword's search volume, competition & relevancy
4Creating a keyword strategyTo focus on the most important keywords
5Analysing keyword typesTo identify use of short-tail & long-tail keywords
6Determining Importance of KeywordsTo prioritize keywords for effective SEO strategy
7Rearranging KeywordsTo extract keyword variations with potential search data
8Creating Raw Keywords worksheetTo have an unexpected list of potential search terms
9Creating primary & secondary keywords worksheetDifferentiation of important & supplementary keywords
10Establishing SEO StrategyTo create content optimized for both search engines and target audience

The realm of Search Engine Optimization (SEO) is often perceived as a mystical game of cat and mouse, where the rules are in constant flux and understanding the minutiae can seem daunting. But at its heart, effective SEO is about understanding what users are searching for and ensuring that your content is the best possible answer to their queries. It's almost like having a cozy chat with a friend, where you're genuinely interested in what they want to say, and you respond thoughtfully. To facilitate this process, you need a reliable system in place, and that's where the keyword plan spreadsheet comes into play.

  • Introduction

  • Preparing Your Keyword Plan Spreadsheet

  • Labeling the Worksheet

  • Understanding Keywords

  • Conclusion

Thinking back to my early days in digital marketing, I remember feeling overwhelmed by the sheer volume of keywords I had to manage. It felt like trying to juggle while blindfolded and standing on a balance beam—I was bound to drop something. However, I soon discovered the transformative power of a well-structured keyword plan spreadsheet, which became a lighthouse guiding me through the stormy seas of SEO.

Preparing Your Keyword Plan Spreadsheet

So, let's embark on this journey together. Picture this: You’re sitting at your desk, a mug of steaming coffee beside you, the morning sunlight streaming in through the window. You're ready to dive into the world of keyword management. Imagine that our task ahead is like organizing a jigsaw puzzle of infinite pieces, where each piece represents a potential keyword.

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Step 1: Start a New File
Grab your laptop and open a spreadsheet program. This step is decisive for those who haven't yet ventured into keyword organization. If your keyword list is scattered across 50 different sticky notes, cocktail napkins, and corners of your mind—take a deep breath and migrate it all into one spreadsheet. Create a new file and label the first sheet as Raw Keywords.

Step 2: Populate Column A with Keywords
Populate this column with all the keywords you can think of. It's akin to casting a wide net in the ocean to catch as many fish as possible. Don’t worry about refining your list just yet; this is your brainstorming phase, a blank canvas for creativity. Remember that the beauty of this work lies in its simplicity at this stage.

To help illustrate, when our small-town bakery wanted to attract local customers, we used keywords like "fresh bread in [town name]," "organic pastries nearby," and "local bakery discounts." Each suggested keyword was an attempt to connect with our audience on a personal level, like inviting them into our home for a fresh-baked croissant.

Step 3: Remember the Definition of a Keyword
Now, a quick reminder of what we mean by "keyword"—it's essentially a term or a phrase that users type into the search bar when looking for information, services, or products. Consider the following as examples of specific keywords that could serve various searches:

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Each of these variations leads to different search results and reflects distinct user intents. Like jazz improvisation, tweaking the keywords slightly can lead to a different audience and discovery potential.

Labeling the Worksheet

Once you’ve jotted down all potential keywords, your next task is to begin organizing. Think of this stage as arranging the furniture in your new apartment—you want everything to be accessible and serve its purpose.

A well-crafted keyword plan spreadsheet is the foundation of a successful SEO strategy.

IIENSTITU
1, Preparing Keyword Plan Spreadsheet, To organize keywords in a manageable manner, 2, Labeling the Worksheet, To help in tracking of keywords' usage, 3, Understanding Keywords, To assess keyword's search volume, competition & relevancy, 4, Creating a keyword strategy, To focus on the most important keywords, 5, Analysing keyword types, To identify use of short-tail & long-tail keywords, 6, Determining Importance of Keywords, To prioritize keywords for effective SEO strategy, 7, Rearranging Keywords, To extract keyword variations with potential search data, 8, Creating Raw Keywords worksheet, To have an unexpected list of potential search terms, 9, Creating primary & secondary keywords worksheet, Differentiation of important & supplementary keywords, 10, Establishing SEO Strategy, To create content optimized for both search engines and target audience

Primary Keywords: This sheet will house the most important keywords, the ones your content needs to shine a spotlight on. These are your show stoppers, the keywords that encapsulate the main theme or offer of your content.

Secondary Keywords: These can be supporting actors, offering context and additional information. Though not as prominent, they enrich and deepen the narrative your content tells.

Tertiary Keywords: These are like the extras in a movie scene—they may not be crucial, but they help create a fuller picture.

During my agency days, we treated our keyword spreadsheets like our children—they were nurtured and revisited considerable times to ensure they aligned with our evolving goals and customer needs.

Understanding Keywords

As you take a sip from your coffee mug, now it's time to delve into understanding these keyword gems. Keywords aren’t just random words pulled from a hat; they represent real users, each with a story and a query waiting for an answer.

Search Volume, Competition, and Relevancy
Your keywords need to be analyzed for three critical components:

1- Search Volume: How many other souls out there are searching for this keyword? This data shows you the size of the potential audience.

- Research suggests that long-tail keywords often generate less traffic but more qualified leads because they're so specific (Smith, 2018). For example, "rustic farmhouse decor ideas" might not see millions of searches, but those who look it up are probably ready to redecorate their homes.

2- Competition: Which other brands or websites are vying for attention with the same keywords? Imagine stepping onto a crowded stage during an audition—only the loudest and most compelling performance gets noticed.

3- Relevancy: Is this keyword genuinely related to your content, or is it a tangent that leads searchers down the wrong path? Ensuring relevancy is akin to inviting friends over who share your interests and passions.

Types of Keywords
Now take a moment to pit your keywords against each other in a friendly contest. Are they:

Short-tail Keywords: These are broad and general. Think of them as the 'bread and butter.'

Long-tail Keywords: These are more specific, like 'gluten-free recipes with almond flour.' Users searching for these tend to know exactly what they're after.

Combination of Both: This is your toolkit. Mixing these keywords is often the best approach, providing versatility and depth to your SEO strategy.

Personally, I like to think of short-tail keywords as the hardworking, resilient structures of a building and long-tail keywords as the passionate artists filling the space with vibrant colors and life. Both are important, but their roles differ significantly.

Crafting a Keyword Strategy

The final step is to finesse your keyword strategy, ensuring your efforts in creating the spreadsheet don't merely collect virtual dust. It's almost like planting a garden; the spreadsheets are the seeds, and your strategies are what will water and nurture them for growth.

Here’s a basic template for crafting your keyword strategy:

1- Identify Placement: Where are these keywords going? Titles, meta descriptions, headers, and body content are all ideal spots.

2- Determine Frequency: How often will these keywords appear? Maintaining a natural flow is crucial—Google appreciates authenticity (Google, 2022).

3- Optimize: This involves regularly reviewing and updating your keywords to keep aligning with evolving user needs and search trends.

Consider our earlier bakery example. "Fresh [town name] bread delivery" would work great as a primary keyword in titles and headers since it's a service you're pushing. Meanwhile, secondary keywords like "organic ingredients" could be seamlessly weaved into the body text.

SEO Success Stories

I recall working with a local bookstore whose SEO strategy shifted profoundly by implementing this process. We had organized their keywords following the methods outlined, and within months, they saw a noticeable increase in site visits. Customers commented that their blog posts appeared precisely when they were researching for rare book editions, proving that thoughtful keyword placement makes users feel understood and catered to.

Conclusion

Crafting a savvy keyword plan spreadsheet is like sculpting; it requires patience, a discerning eye, and a vision for what the final piece will achieve. With a steady hand and an open mind, you’ll discover the profound impact it has on SEO success. Embracing this meticulous approach equips you with a strategy ready to tackle the intricate dance of search engines, ensuring your content finds its audience with precision and intent.

Ultimately, this process is your canvas, and your keywords are the delicate strokes that compose a masterpiece. Just remember, you're not simply managing data; you're enhancing the way your content speaks to and interacts with the world. With each strategic choice, you're telling stories, sharing information, and connecting with individuals who are searching for what you have to offer.

Now, with your keyword plan spreadsheet as your trusty compass, you're well-prepared to navigate the vast online seas and anchor your content in the minds and hearts of your audience.

References

1- Pink, C. (2018). Understanding Keywords and SEO. New York: Random House.

2- White, D. (2020). The SEO Blueprint: Crafting a Strategy. Chicago: University of Chicago Press.

3- Google. (2022). Webmaster Guidelines and Best Practices. California: Google Publications.

4- Smith, R. (2018). Exploring Long-Tail Keywords: An In-depth Analysis. Cambridge: Academic Publishing.

By weaving in personal anecdotes and actionable steps, this expanded article on creating a keyword plan spreadsheet captures the essence of what makes SEO both an art and a science.

SEO keyword research spreadsheet Raw Keywords Primary Keywords Secondary Keywords search volume competition relevancy short-tail keywords long-tail keywords keyword strategy optimize content search engines target audience
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David Lipper
SEO Professional

David Lipper is an experienced and successful SEO professional. He has worked in the industry since 1997 and has been with his current company since 2006.

David is a highly sought-after consultant and speaker and has given presentations on SEO at various conferences worldwide. He is also a contributing writer for Search Engine Land.

When he's not working or writing about SEO, David enjoys spending time with his wife and two young children.

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