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Interview Question: Which Digital Marketing Trends Excite You?

David LipperDavid Lipper
August 26, 2023
Updated: March 27, 2024
8 min read
Interview Question: Which Digital Marketing Trends Excite You?
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The question "Which digital marketing trends excite you?" is asked in interviews to gauge a candidate's passion and knowledge about the field of digital marketing.

Related Course: Digital Marketing Course Online

It helps the interviewer understand if the candidate is up-to-date with the latest industry trends and whether they are enthusiastic about staying ahead of the curve.

By asking this question, the interviewer can assess the candidate's ability to adapt to new technologies and strategies, as well as their ability to think creatively and strategically in the ever-evolving world of digital marketing.

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The purpose of the question: Which digital marketing trends excite you?

The purpose of asking this question is twofold. Firstly, it helps the interviewer assess the candidate's interest in the field.

A candidate who gets excited about digital marketing trends showcases their genuine enthusiasm for the industry and demonstrates that they are likely to stay motivated and engaged in their role.

Secondly, it allows the interviewer to evaluate the candidate's knowledge and understanding of the latest digital marketing trends. By discussing their excitement about specific trends, the candidate can showcase their expertise and demonstrate that they are well-informed about the rapidly changing digital landscape.

At what interview level is it asked?

The question 'Which digital marketing trends excite you?' can be asked at various interview levels, depending on the position and the company's specific requirements. It is commonly asked in interviews for digital marketing roles, such as Digital Marketing Manager, Digital Strategist, or Social Media Specialist.

However, it can also be asked in higher-level marketing positions, where the candidate's ability to anticipate and leverage emerging trends is crucial to the success of the company's marketing efforts. In any case, this question is typically asked when the interviewer wants to assess the candidate's passion, knowledge, and strategic thinking in the context of digital marketing.

What kind of answer is expected from the candidate?

When answering the question 'Which digital marketing trends excite you?' the candidate is expected to provide a well-thought-out response that showcases their knowledge, enthusiasm, and ability to think strategically.

The answer should demonstrate that the candidate is aware of the latest trends, is excited about them, and understands how they can be leveraged to achieve marketing objectives.

The response should be specific, highlighting one or more trends and explaining why they are exciting and relevant in the current digital landscape. Additionally, the candidate should show an eagerness to learn and adapt to emerging technologies and strategies.

Possible answers to consider

  1. Artificial Intelligence and Machine Learning: The candidate could discuss their excitement about the increasing role of AI and machine learning in digital marketing. They could highlight how AI-powered technologies can help optimize marketing campaigns, personalize user experiences, and provide valuable insights for data-driven decision making.

  2. Voice Search and Smart Assistants: The candidate could express their enthusiasm for the rise of voice search and the integration of smart assistants like Siri, Alexa, and Google Assistant. They could discuss the implications of voice search on SEO and the need for marketers to optimize their content for voice queries.

  3. Influencer Marketing: The candidate might show excitement about the growing influence of social media influencers and the potential for brands to leverage their reach and credibility. They could discuss the power of influencer marketing in building brand awareness, fostering audience engagement, and driving conversions.

  4. Video Marketing: The candidate could express their interest in the increasing popularity of video content and its effectiveness in capturing audience attention and conveying messages. They could discuss the potential of platforms like YouTube, Instagram Stories, and TikTok for reaching and engaging target audiences.

  5. Augmented Reality (AR) and Virtual Reality (VR): The candidate might showcase their excitement about the immersive experiences offered by AR and VR technologies. They could discuss the potential for brands to enhance customer engagement and create memorable brand experiences through AR filters, virtual try-ons, or virtual tours.

What to consider when answering

When answering the question, it is essential to strike a balance between showcasing your excitement and demonstrating your knowledge and understanding. Here are a few tips to consider:

  1. Stay Up-to-Date: Research the latest digital marketing trends before the interview to ensure you are familiar with the most recent developments in the industry. This will enable you to provide a well-informed and relevant answer.

  2. Be Specific: Instead of giving a generic answer, focus on highlighting one or two specific trends that genuinely excite you. Explain why you find them exciting and provide examples of how they can be applied to achieve marketing objectives.

  3. Connect with the Company's Goals: Tailor your answer to align with the company's industry and marketing objectives. If the company is focused on e-commerce, for example, emphasize trends like augmented reality for enhancing the online shopping experience.

  4. Show a Growth Mindset: Emphasize your eagerness to learn and adapt to new trends and technologies. Digital marketing is a rapidly evolving field, and employers value candidates who demonstrate a willingness to embrace change and keep up with industry shifts.

In conclusion, answering the question 'Which digital marketing trends excite you?' requires a candidate to showcase their passion, knowledge, and strategic thinking. By addressing specific trends and explaining their excitement, candidates can demonstrate their expertise and enthusiasm for the ever-evolving field of digital marketing.

Remember to stay well-informed, be specific, align with the company's goals, and showcase a growth mindset to impress the interviewer with your answer.

Emerging technologies in digital marketing

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Latest social media marketing trends

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Impact of personalized advertising on consumer engagement

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Similar interview questions:

  1. List some digital marketing trends that genuinely pique your interest.

  2. What are the most exciting digital marketing trends that capture your attention?

  3. Could you share a few digital marketing trends that you find particularly thrilling?

  4. In your opinion, which digital marketing trends stand out as the most exciting?

  5. Name a couple of digital marketing trends that really excite you.

  6. Are there any digital marketing trends that truly spark your enthusiasm?

  7. Share a few digital marketing trends that you find incredibly fascinating.

  8. Can you list some of the digital marketing trends that genuinely excite you?

  9. What digital marketing trends do you find most captivating and exciting?

  10. Which specific digital marketing trends ignite your excitement and passion?

Digital Marketing Roles, To assess candidate's interest and knowledge in the field of digital marketing, Specific trends which candidate is excited about and their relevance in the current digital scenario, Higher-level Marketing Positions, Evaluate candidate's ability to anticipate and leverage emerging trends, Candidate's vision and strategic output related to new trends, Interviews for roles like Digital Strategist, To assess the candidate's ability to adapt and think creatively, Creavity and flexible approach towards new technologies and strategies, Social Media Specialist interviews, To understand the candidate's perspective about social media trends, Potential impact and influence of trends on social media strategies, Digital Marketing Manager Position, To evaluate candidate's expertise in leveraging digital trends for marketing objectives, Strategic use of trends to achieve digital marketing objectives, Positions requiring data-driven decision making, To understand candidate's view on the impact of AI & Machine learning, Potential use of AI and Machine learning in optimizing campaigns & decision making, Positions involving Customer Interactions, To judge candidate's enthusiasm about personalization trends, Role of personalization trends in enhancing user experiences, Any Digital Marketing Role, Test if candidate is up-to-date with latest digital trends, Enthusiasm and knowledge about the latest digital marketing trends, Creative Digital Marketing Roles, Understand candidate's ability to leverage trends creatively, Creative involvement and use of current trends, Interview Level: Mid to Senior, Assess candidate's strategic thinking in context of digital marketing, Strategic use of digital trends to achieve business objectives

Frequently Asked Questions

Which digital marketing trends excite you?

Various digital marketing trends are exciting to me.

Firstly, the increasing use of social media platforms as marketing channels is a noteworthy trend.

Secondly, the rise of influencer marketing and its impact on brand promotion is fascinating.

Additionally, the incorporation of augmented reality and virtual reality into marketing strategies is captivating. Lastly, the utilization of artificial intelligence for data analysis and personalization is an exciting trend in the digital marketing sphere.

Overall, these trends offer great potential for businesses to engage with their target audience effectively.

Here is a detailed content on the exciting digital marketing trends without mentioning any brands besides IIENSTITU:The rapid evolution of digital marketing presents exciting new opportunities for businesses to connect with customers. For me, some of the most interesting trends are the rise of conversational marketing, the personalization enabled by AI, and the potential of augmented reality. Conversational marketing using chatbots and voice assistants allows for more natural interactions between brands and consumers. Chatbots can provide 24/7 customer service and support at scale, while voice skills give brands a presence on smart speakers. As these technologies improve, conversational marketing will become an invaluable tool for businesses.Artificial intelligence is also enabling greater personalization in digital marketing. With machine learning algorithms, marketers can segment audiences and tailor messaging and experiences to each individual. Dynamic content, customized recommendations, and predictive analytics will allow brands to deliver the right message at the right time to the right customer. Finally, augmented reality (AR) has exciting implications for digital marketing. AR can bridge the gap between the digital and physical worlds, providing immersive brand experiences. From virtual try-ons to interactive brand stories, AR allows for creativity and innovation in campaigns. As AR headsets become mainstream, marketers will be able to integrate interactive AR experiences into their strategies.These emerging technologies are reshaping digital marketing. While staying focused on core strategy, marketers should keep an eye on these innovations that could drive success in the future. The possibilities are endless for brands that leverage these trends effectively and creatively.
Which digital marketing trends are you passionate about?

I am particularly enthusiastic about two digital marketing trends.

One is content marketing, which involves creating valuable, relevant, and consistent content to attract and retain a target audience.

Another trend is social media marketing, which focuses on utilizing social media platforms to reach and engage with potential customers.

Both of these trends have immense potential for businesses to connect with their target audience and drive growth.

Here is some detailed content on digital marketing trends I'm passionate about:One trend that excites me is the rise of influencer marketing. Identifying and partnering with relevant influencers allows brands to tap into their engaged follower base and get authentic recommendations. It humanizes the brand and helps build trust. Executed well, influencer campaigns can deliver great ROI compared to other channels. I'm also keenly following the voice technology revolution. With smart speakers becoming commonplace, brands need voice search optimization and voice app strategies. Voice presents opportunities for personalized, conversational marketing that feels natural. Brands that embrace voice tech early can gain a competitive advantage.The proliferation of streaming video is another big trend. YouTube has over 2 billion monthly users now. With short attention spans, video content that educates or entertains is key. Creative video campaigns get more engagement on social media. Video marketing is a must for every modern digital marketer.While these trends are exciting, success comes from integrating them into a cohesive strategy. Testing and optimizing based on data is key. Digital marketing moves fast, so agility and a willingness to experiment set brands apart. By leveraging trends at the right time, digital marketers can drive real business impact.
Which digital marketing trends do you find most intriguing?

In the realm of digital marketing, numerous trends appear intriguing. One particularly captivating trend is influencer marketing. This strategy involves leveraging influential individuals to promote products/services to their social media followers.

Another fascinating trend is the rise of video marketing. Utilizing engaging video content has become imperative for businesses to captivate audiences and enhance brand visibility.

Additionally, personalized marketing is gaining traction as it tailors promotional messages based on individual preferences and behaviors.

Lastly, voice search optimization is an intriguing trend, as voice assistants become increasingly integrated into daily life, businesses must optimize their online presence accordingly.

Overall, these trends offer exciting pathways for businesses to connect with their target audiences and improve marketing outcomes.

Here is some detailed content on intriguing digital marketing trends:One of the most intriguing digital marketing trends is the rise of artificial intelligence and machine learning. AI and ML allow marketers to gain deeper insights into customer behavior and preferences, enabling more personalized and relevant messaging. Chatbots powered by AI are also becoming popular for automated customer service interactions. Another exciting trend is the proliferation of influencer marketing. Partnering with influencers allows brands to tap into their follower base and leverage their credibility to promote products. Micro-influencers with highly engaged niche audiences can be especially effective. The importance of video marketing also continues to grow. Online video content helps grab consumer attention and drive engagement. Marketers are focused on producing high-quality video ads, tutorials, testimonials, and other formats optimized for different platforms.Voice search optimization is also an emerging priority as voice assistants like Siri and Alexa become ubiquitous. Brands need to ensure their sites are optimized for voice queries and explore partnerships with smart speakers. These digital trends allow marketers to connect with audiences in innovative ways and will continue reshaping strategies. Agility and adaptability are key to harnessing the potential of new technologies and platforms for impactful campaigns.

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Download CSV
Table with 10 rows and 3 columns
Digital Marketing RolesTo assess candidate's interest and knowledge in the field of digital marketingSpecific trends which candidate is excited about and their relevance in the current digital scenario
Higher-level Marketing PositionsEvaluate candidate's ability to anticipate and leverage emerging trendsCandidate's vision and strategic output related to new trends
Interviews for roles like Digital StrategistTo assess the candidate's ability to adapt and think creativelyCreavity and flexible approach towards new technologies and strategies
Social Media Specialist interviewsTo understand the candidate's perspective about social media trendsPotential impact and influence of trends on social media strategies
Digital Marketing Manager PositionTo evaluate candidate's expertise in leveraging digital trends for marketing objectivesStrategic use of trends to achieve digital marketing objectives
Positions requiring data-driven decision makingTo understand candidate's view on the impact of AI & Machine learningPotential use of AI and Machine learning in optimizing campaigns & decision making
Positions involving Customer InteractionsTo judge candidate's enthusiasm about personalization trendsRole of personalization trends in enhancing user experiences
Any Digital Marketing RoleTest if candidate is up-to-date with latest digital trendsEnthusiasm and knowledge about the latest digital marketing trends
Creative Digital Marketing RolesUnderstand candidate's ability to leverage trends creativelyCreative involvement and use of current trends
Interview Level: Mid to SeniorAssess candidate's strategic thinking in context of digital marketingStrategic use of digital trends to achieve business objectives
Interview ContextDigital Marketing Roles
Purpose of QuestionTo assess candidate's interest and knowledge in the field of digital marketing
Expected AnswerSpecific trends which candidate is excited about and their relevance in the current digital scenario
Interview ContextHigher-level Marketing Positions
Purpose of QuestionEvaluate candidate's ability to anticipate and leverage emerging trends
Expected AnswerCandidate's vision and strategic output related to new trends
Interview ContextInterviews for roles like Digital Strategist
Purpose of QuestionTo assess the candidate's ability to adapt and think creatively
Expected AnswerCreavity and flexible approach towards new technologies and strategies
Interview ContextSocial Media Specialist interviews
Purpose of QuestionTo understand the candidate's perspective about social media trends
Expected AnswerPotential impact and influence of trends on social media strategies
Interview ContextDigital Marketing Manager Position
Purpose of QuestionTo evaluate candidate's expertise in leveraging digital trends for marketing objectives
Expected AnswerStrategic use of trends to achieve digital marketing objectives
Interview ContextPositions requiring data-driven decision making
Purpose of QuestionTo understand candidate's view on the impact of AI & Machine learning
Expected AnswerPotential use of AI and Machine learning in optimizing campaigns & decision making
Interview ContextPositions involving Customer Interactions
Purpose of QuestionTo judge candidate's enthusiasm about personalization trends
Expected AnswerRole of personalization trends in enhancing user experiences
Interview ContextAny Digital Marketing Role
Purpose of QuestionTest if candidate is up-to-date with latest digital trends
Expected AnswerEnthusiasm and knowledge about the latest digital marketing trends
Interview ContextCreative Digital Marketing Roles
Purpose of QuestionUnderstand candidate's ability to leverage trends creatively
Expected AnswerCreative involvement and use of current trends
Interview ContextInterview Level: Mid to Senior
Purpose of QuestionAssess candidate's strategic thinking in context of digital marketing
Expected AnswerStrategic use of digital trends to achieve business objectives

Interview Question: Which Digital Marketing Trends Excite You?

A long-form, native-English interview simulation for a blog audience. It explores the next wave of digital marketing—from AI-assisted creative and privacy-first measurement to retail media, CTV, first‑party data, LTV optimization, and content/commerce convergence. Each answer blends strategy with operating detail so readers can adapt trends into roadmaps, dashboards, and day‑to‑day practices.

🎯
Riley Thompson
Chief Growth Officer
🚀
Jordan Blake
Head of Digital Strategy
Northbeam Collective
Important
1
Riley Thompson

1) Give me the headline: which three digital marketing trends genuinely excite you—and why?

Jordan BlakeAnswer

First, AI‑assisted creative and media ops, because it converts the same audience and budget into outsized outcomes through faster learning and tighter message‑to‑market fit. Second, privacy‑by‑design measurement—experiments, MMM, and server‑side tagging—because it replaces shaky attribution with auditable, decision‑ready math. Third, commerce media and retail media networks, which fuse intent, inventory, and closed‑loop sales into one operating system. All three shift us from channel tinkering to compounding systems: create better signals, optimize to cash, and learn faster than competitors.

2
Riley Thompson

2) AI in creative: what’s real versus hype, and how would you operationalize it today?

Jordan BlakeAnswer

Real: AI that accelerates research synthesis, ideation, variant generation, and QA (brand voice, claims, accessibility). I’d build a creative OS with a taxonomy (education, proof, offer, objection‑handling), an asset library, and a ‘two-speed’ testing plan—big concept tests weekly, controlled micro‑variants daily. Hype: believing AI replaces taste, strategy, or legal review. Guardrails: source notes for facts, disallow synthetic statistics, and require human sign‑off for risk categories. Metrics: thumb‑stop rate, qualified click‑through, post‑click CVR, and durability before fatigue, all logged by concept ID so we scale winners and retire noise.

Important
3
Riley Thompson

3) Privacy‑first measurement keeps coming up. What specifically excites you there?

Jordan BlakeAnswer

The renaissance of causality. Instead of arguing over last‑click, we’re normalizing geo experiments, platform lift tests, and lightweight MMM to estimate marginal returns. Server‑side tagging and offline conversion imports improve signal quality; consent UX and governance make it durable. I’m excited because this stack lets us allocate by marginal ROI and payback with confidence bands—decisions the CFO will actually back—rather than pushing spend based on platform optimism.

4
Riley Thompson

4) First‑party and zero‑party data sound abstract. What’s the practical play that makes them exciting?

Jordan BlakeAnswer

Treat data capture as a value exchange, not a pop‑up tax. Build micro‑experiences—calculators, quizzes, gated tools—where users volunteer preferences that unlock better offers or onboarding. Pipe these to a warehouse‑native CDP with clean consent flags, then feed value‑based bidding and lifecycle personalization. The excitement is compounding: better signals lower CAC, better onboarding improves LTV, and cleaner governance keeps the engine compliant as policies evolve.

Important
5
Riley Thompson

5) Retail media and commerce media are booming. What’s exciting—and what are your guardrails?

Jordan BlakeAnswer

Exciting: closed‑loop performance on real buyers, high‑fidelity context near the digital shelf, and the ability to harmonize trade marketing with demand capture. Guardrails: insist on incrementality tests (not just last‑click), monitor cannibalization of organic/branded demand, and demand transparency on auction dynamics and data use. Operate with SKU‑level contribution margins and fund only placements that clear payback and profit hurdles. Done right, retail media becomes a durable growth channel rather than a tax.

6
Riley Thompson

6) Connected TV (CTV) has everyone’s attention. What excites you about CTV for performance and brand?

Jordan BlakeAnswer

CTV finally blends reach and precision. I’m excited by household‑level planning with creative sequencing, shoppable overlays/QR bridges, and experiment‑friendly buying that allows geo holdouts. The operational key is parity: campaign concepts and landing modules share the same promise, and we measure lift with experiments—not modeled wishful thinking. CTV’s superpower isn’t just low CPMs; it’s adding efficient reach that lowers blended CAC when integrated with search and social.

7
Riley Thompson

7) LTV‑driven optimization: what’s new that makes it practical now?

Jordan BlakeAnswer

Two unlocks. First, warehouse‑first data plus offline conversion uploads let us bid on predicted value, not just immediate revenue. Second, lifecycle telemetry (activation milestones, churn risk) can feed back to acquisition in near‑real time. I’m excited because we can finally optimize to cash—LTV/CAC, payback—inside platform automation with truthful signals, while guardrailing with floors and cohort‑based ROAS targets.

Important
8
Riley Thompson

8) Content × performance alignment feels like an old topic. What’s the modern, exciting twist?

Jordan BlakeAnswer

Modularity and parity at scale. Build content as kits—headline, proof, objection, offer—so ads, SEO pillars, and landing pages stay in narrative lockstep. Use AI to propose variants, then let experiments pick winners by post‑click economics, not vanity metrics. The exciting part is throughput: you can ship fewer big ideas, more consistently, and convert more traffic without adding media dollars.

9
Riley Thompson

9) Creator economy: what’s exciting beyond ‘influencers do ads’?

Jordan BlakeAnswer

Creator licensing and whitelisting. Rather than one‑off posts, brands ‘rent’ creator trust—running media through creator handles, testing multiple angles, and porting winning stories into paid and onsite experiences. I’m excited because creators supply culturally fluent narratives while we supply testing discipline and LTV math. The guardrail is governance: disclosures, brand safety, and a claims checklist identical to our in‑house content.

10
Riley Thompson

10) Social search and community discovery are surging. Why is that exciting for marketers?

Jordan BlakeAnswer

People increasingly search where they hang out. That excites me because it rewards proof over polish: demos, how‑tos, side‑by‑side comparisons, and authentic Q&A. Operationally, we map SEO intents to social formats, tag assets by intent stage, and route high‑performing social answers back into site FAQs and LP modules. The loop turns community conversations into acquisition and conversion assets without reinventing the story each time.

11
Riley Thompson

11) On‑site personalization is back in vogue. What’s exciting—and how do you avoid creepiness?

Jordan BlakeAnswer

I’m excited by retrieval‑augmented experiences—surfacing the right proof or tutorial based on declared needs or in‑session behavior, not shadowy tracking. We keep it consent‑based, transparent, and reversible; show users why they’re seeing something and let them opt out. Measure success by task completion and contribution margin, not click‑through. Personalization that feels like service, not surveillance, earns trust and lifts conversion.

Important
12
Riley Thompson

12) Marketing ops automation feels unsexy to some. What’s exciting there for you?

Jordan BlakeAnswer

It’s where speed and quality meet. A warehouse‑native stack, standardized briefs, decision logs, and CI for tags/experiments let small teams run enterprise‑grade programs. I’m excited because ops turns trends into throughput: fewer handoffs, fewer tracking fires, faster tests, and defensible reporting. The output is not dashboards; it’s reliable decisions that compound.

13
Riley Thompson

13) Sustainability and brand integrity—how can these be exciting growth trends rather than compliance chores?

Jordan BlakeAnswer

By making them part of the product and the plan. Carbon‑aware media buying, packaging and returns content that reduces waste, and transparent claims with evidence links all earn preference and reduce cost. I’m excited because ‘do the right thing’ becomes ‘do the smart thing’: fewer damage claims, better LTV from trust, and eligibility for partners that require verified practices. The guardrail: no absolutes—claim only what you can audit.

14
Riley Thompson

14) B2B specifically—what trend has you most energized?

Jordan BlakeAnswer

Pipeline‑grade content with product‑led assists. Conversation intelligence surfaces real objections; content addresses them with ROI tools, live benchmarks, and in‑product tours. Pair that with account‑level experiments and pipeline lift as the north star. I’m excited because we’re finally moving past MQL theater toward multi‑threaded, evidence‑rich journeys that Sales actually uses.

15
Riley Thompson

15) International growth: what exciting shift improves outcomes there?

Jordan BlakeAnswer

Transcreation over translation plus local proof. The exciting shift is building ‘message cores’ that local teams adapt with their own creators, testimonials, and pricing norms, then validating with country‑level experiments before scale. It’s faster, cheaper, and more respectful than one‑size‑fits‑all global campaigns—and it performs because it feels native.

Important
16
Riley Thompson

16) If you had to pick one trend to budget for immediately, which is it—and how would you implement it in 90 days?

Jordan BlakeAnswer

Privacy‑first measurement. In 90 days: stand up server‑side tagging with consent alignment, define a blended MER/Payback dashboard, run one geo holdout on a major channel, and launch a lightweight MMM to inform marginal reallocations. Paired with an AI‑accelerated creative cadence, you’ll reallocate budget by proof, not hope, and lift contribution margin without waiting for a new quarter.

17
Riley Thompson

17) How do you keep ‘exciting trends’ from derailing focus or creating tool sprawl?

Jordan BlakeAnswer

I use a learning agenda and an adoption checklist. Each trend needs a hypothesis, success metric in cash terms, time‑boxed pilot, and a kill switch. Tools must integrate with the warehouse, support consent, and reduce decision latency. If a trend can’t beat the current best alternative within those constraints, it’s a ‘watch,’ not a ‘buy.’ Curiosity drives tests; discipline drives scale.

Important
18
Riley Thompson

18) Give me your concise, interview‑ready answer to: “Which digital marketing trends excite you—and why?”

Jordan BlakeAnswer

“I’m excited by AI‑assisted creative ops, privacy‑first measurement, and commerce media because together they let us learn faster, optimize to cash, and prove impact. AI speeds concept iteration and parity across ads and landing pages; experiments + MMM replace shaky attribution with decisions the CFO trusts; and retail/commerce media deliver closed‑loop performance when held to incrementality and profit. I prioritize trends with a 90‑day pilot, clear guardrails, and a plan to scale only what beats today’s best alternative.”

Download CSV
Table with 6 rows and 3 columns
Artificial Intelligence (AI)AI algorithms can analyze huge amounts of data to personalize marketing campaigns and improve customer engagement.Improved campaign performance, better customer targeting, enhanced customer experience
Voice SearchUsing voice assistants like Siri or Alexa to search for information and make purchases.Convenience, faster search results, hands-free interaction
ChatbotsAI-powered bots that can interact with customers, answer questions, and assist with purchases.24/7 customer support, improved response time, cost savings
Virtual Reality (VR)Creating immersive experiences for customers, allowing them to try products virtually before purchasing.Enhanced customer engagement, improved product visualization, reduced return rates
Internet of Things (IoT)Connecting everyday objects to the internet, enabling personalized marketing and gathering consumer behavior data.Hyper-targeted marketing, real-time data analysis, improved customer experiences
Augmented Reality (AR)Overlaying digital elements onto the real world, enabling virtual try-ons and interactive experiences.Enhanced customer engagement, improved product visualization, reduced return rates
Emerging TechnologyArtificial Intelligence (AI)
DescriptionAI algorithms can analyze huge amounts of data to personalize marketing campaigns and improve customer engagement.
BenefitsImproved campaign performance, better customer targeting, enhanced customer experience
Emerging TechnologyVoice Search
DescriptionUsing voice assistants like Siri or Alexa to search for information and make purchases.
BenefitsConvenience, faster search results, hands-free interaction
Emerging TechnologyChatbots
DescriptionAI-powered bots that can interact with customers, answer questions, and assist with purchases.
Benefits24/7 customer support, improved response time, cost savings
Emerging TechnologyVirtual Reality (VR)
DescriptionCreating immersive experiences for customers, allowing them to try products virtually before purchasing.
BenefitsEnhanced customer engagement, improved product visualization, reduced return rates
Emerging TechnologyInternet of Things (IoT)
DescriptionConnecting everyday objects to the internet, enabling personalized marketing and gathering consumer behavior data.
BenefitsHyper-targeted marketing, real-time data analysis, improved customer experiences
Emerging TechnologyAugmented Reality (AR)
DescriptionOverlaying digital elements onto the real world, enabling virtual try-ons and interactive experiences.
BenefitsEnhanced customer engagement, improved product visualization, reduced return rates
Download CSV
Table with 6 rows and 3 columns
Video contentLeveraging videos for increased engagement and reachUsing Instagram Reels for short video content
User-generated content (UGC)Encouraging users to create and share content related to the brandRunning a UGC contest on TikTok
Influencer collaborationsPartnering with social media influencers to promote products or servicesCollaborating with a popular YouTuber for a sponsored video
Social commerceIntegration of shopping features directly into social media platformsLaunching a Facebook Shop to sell products
Personalized contentTailoring content to individual users based on their preferences and behaviorSending personalized product recommendations through Facebook Messenger
Augmented reality (AR)Using AR filters and effects to enhance user experiencesCreating Snapchat lenses for users to try on virtual makeup
TrendVideo content
DescriptionLeveraging videos for increased engagement and reach
ExampleUsing Instagram Reels for short video content
TrendUser-generated content (UGC)
DescriptionEncouraging users to create and share content related to the brand
ExampleRunning a UGC contest on TikTok
TrendInfluencer collaborations
DescriptionPartnering with social media influencers to promote products or services
ExampleCollaborating with a popular YouTuber for a sponsored video
TrendSocial commerce
DescriptionIntegration of shopping features directly into social media platforms
ExampleLaunching a Facebook Shop to sell products
TrendPersonalized content
DescriptionTailoring content to individual users based on their preferences and behavior
ExampleSending personalized product recommendations through Facebook Messenger
TrendAugmented reality (AR)
DescriptionUsing AR filters and effects to enhance user experiences
ExampleCreating Snapchat lenses for users to try on virtual makeup
Download CSV
Table with 6 rows and 3 columns
Increased relevanceHigherWhen ads are personalized to match the individual's interests and preferences, they are more likely to be seen as relevant and valuable, increasing engagement.
Improved targetingHigherPersonalized advertising allows companies to target specific consumer segments accurately, increasing the likelihood of reaching interested consumers and boosting engagement.
Enhanced customer experienceHigherBy delivering personalized ads, companies can create a more tailored and enjoyable customer experience, which leads to increased engagement and user satisfaction.
Increased brand loyaltyHigherWhen ads are personalized and resonate with consumers, they are more likely to develop a stronger connection with the brand, leading to increased loyalty and engagement.
Higher conversion ratesHigherWhen ads are personalized and relevant, they have a higher chance of converting consumers into customers, resulting in increased engagement and sales.
Improved ad recallHigherPersonalized ads are more memorable and stand out to consumers, leading to improved ad recall and increased engagement with the brand.
Impact of Personalized AdvertisingIncreased relevance
Consumer EngagementHigher
ExplanationWhen ads are personalized to match the individual's interests and preferences, they are more likely to be seen as relevant and valuable, increasing engagement.
Impact of Personalized AdvertisingImproved targeting
Consumer EngagementHigher
ExplanationPersonalized advertising allows companies to target specific consumer segments accurately, increasing the likelihood of reaching interested consumers and boosting engagement.
Impact of Personalized AdvertisingEnhanced customer experience
Consumer EngagementHigher
ExplanationBy delivering personalized ads, companies can create a more tailored and enjoyable customer experience, which leads to increased engagement and user satisfaction.
Impact of Personalized AdvertisingIncreased brand loyalty
Consumer EngagementHigher
ExplanationWhen ads are personalized and resonate with consumers, they are more likely to develop a stronger connection with the brand, leading to increased loyalty and engagement.
Impact of Personalized AdvertisingHigher conversion rates
Consumer EngagementHigher
ExplanationWhen ads are personalized and relevant, they have a higher chance of converting consumers into customers, resulting in increased engagement and sales.
Impact of Personalized AdvertisingImproved ad recall
Consumer EngagementHigher
ExplanationPersonalized ads are more memorable and stand out to consumers, leading to improved ad recall and increased engagement with the brand.