Optimizing a blog for search engines is very different from eCommerce websites. Blogs are more casual in tone and focus on providing information about current events or topics that interest readers. They're also less formal than other types of web content, so there's no need to use perfect grammar or formatting standards since anyone can post something at any time. By contrast, an online store will likely have clear guidelines surrounding what constitutes "quality" product images/videos, etc., which makes sales and more customers easier.
What Are SEO Differences in eCommerce?
There are some SEO differences between traditional blogging practices & eCommerce sites. We give for a more effective way to understand.
1. Meta tags:
While less important for eCommerce, you can still use them! But beware of keywords in particular. Search engines have improved at examining the context, so it'll look very unprofessional if you stuff your meta tag with keywords. As a result, it may even rank lower than sites.
2. Image optimization:
You can't just upload an image and expect your eCommerce to get tons of traffic, not when thousands of other eCommerce sites are out there. This means you need your pictures to be in the best shape possible! This means a bigger file size, so I recommend image editing software like Photoshop or a free alternative.
3. Internal linking:
This is one of my favorite SEO practices, and it's easy to implement on eCommerce sites! If you have an internal page about a particular product, link to it from the product page, and link back to the product page from that post. If you have a category on your site for each product, link to each item within the post or in an "up-sell" or "related posts" section!
4. Write for humans:
You should write for human interaction. If you write search engines, this is not impressive for people. Full of keywords contents can't be meaningful generally(as we know)—for example, clickbait. If you want to reach out to more people, you should write for humans, not clickbait.
5. Guest blogs:
This is one of the best ways to gain exposure and increase your search engine optimization. In addition, guest blogging is a great way to build relationships with other bloggers and webmasters. You can even link back (or forward) to your eCommerce site!
6. Social media:
I'm sure you've heard before that social media isn't an SEO strategy, but it can be if done right. You should share your blog posts on social media platforms like Facebook, Twitter, LinkedIn, Pinterest, and Google+ to gain exposure for your eCommerce site!
7. Don’t buy links:
This is not recommended by any means (and may even get you into trouble with search engines). Still, some people buy links to gain better positioning on search engines. But, again, I don't recommend this unless you know what you're doing, and be aware that it might backfire!
What Are SEO Tips For eCommerce?
Every digital marketer worth their salt will tell you that content is king and it's the backbone of any successful SEO strategy, but does excellent content really equate to profitable conversions?
It can if your eCommerce site has a strong customer focus. Yes, we know this is only common sense, but there's more to it than simply putting the customer first. You see, most eCommerce sites tend to be inward-focused and think about their own needs rather than those of their customers. Unfortunately, this means that they aren't focusing on what matters — converting visitors into paying customers — which is why we're going to debunk the most significant conversion rate myths out there right here and now.
Basically, I'm trying to say that content is king for SEO. Period. Other factors, such as backlinks, don't even come close in comparison. Investing your time into writing detailed blogs on relevant topics is the way to go, rather than wasting time trying to force links or "trick" Google.
Where Should I start If I'm New to SEO in the eCommerce World?
I suggest your SEO course. If you want to learn SEO quickly and correctly, it’s the best way to learn from experts. IIENSTITU has an SEO course, and you can learn from an expert. The instructor is the best digital marketer ever and is experienced in many sectors. So we handle the other paths. If you are new, this is a little bit complicated. But don’t worry, you can learn step by step in the course;
1) Register for an Adwords account. This is free and will allow you to see how much traffic specific keywords receive daily. Google makes its money by selling ads. Giving you some insight into how competitive a keyword is and what you should aim for. You can also see how much competition there is for a given term if it's worth using the term as an SEO phrase, etc.
2) Conduct research on your competitors to learn more about their strategies and plans. Look up sites that sell similar products like yours and see what they do differently and how you might exploit their weaknesses. Try googling "[product] + [competitor]" or "[your product] + [marketplace]" - for example, if I was selling coffee mugs, I might look up "coffee mug" on Google and compare the results with other online stores.
3) Think about what you can do for customers. Of course, the quality of the product is the most essential factor. Still, suppose your prices are higher than your competitors, or you have a terrible return policy or have horrible shipping times. In that case, it will hurt your bottom line.
4) Look at analytics from other websites to see what kinds of pages people visit before they buy. These pages might be essential to optimize for, and additional pages you could build with this in mind.
5) Pick a few keywords to target (three is good ... more than five will make it look spam) and start writing for those terms. You can work your way up to more money-making keywords later if your site starts to take off.
6) Create a few pages and test them - the best way to see how good your content is by indexing it with Google's "test my site" tool.
7) If you still have time after working on keywords, spend some time optimizing for local/regional searches and international ones - getting a few dollars from customers who will see your site in their native language is excellent.
8) Spend some time looking for good, fresh backlinks; eventually, you might be able to use this as attribution for your website (this is a more advanced topic).
9) Spend some time looking at competitor behavior - this will help inspire ideas that may not have occurred to you before. You can find this information by googling "[competitor] + [keyword]" or just browsing their site for new features that you might implement.
Don't worry too much about off-site SEO like link building and directory submissions at first. These things take a while to take hold, and they will naturally happen as your site becomes more popular. So just focus on on-site optimization for now!
