The Best Way To Get More Traffic, Leads, And Sales
| Digital Marketing Tool | How to use it | Benefit |
|---|---|---|
| Social Media | Engage with your audience and provide value | Reaching new customers, improves trust and reputation |
| Website & Content Creation | Post articles, infographics, and videos relevant to your industry | Increase in website traffic, helps in SEO |
| Email Marketing | Create an email list of engaged subscribers, offer a freebie, place a subscription box in emails | Cost-effective, reaches target audience directly, promotes long-term customer relationship |
| Social Media Advertising | Use Facebook, Twitter, LinkedIn ads for targeted advertising | Increase in reach, targets specific audience demographics |
| Remarketing | Target ads to people who have visited your website before | Increase in conversion rates, retains potential customers |
| Facebook Page | Create a business page on Facebook and regularly update it | Increases social media presence, improves customer services |
| YouTube | Create and post video content relevant to your industry | Expands reach, improves engagement and SEO |
| Share your products, services, and content visually | Boosts brand exposure, drives traffic to website | |
| Infographics | Create interesting and informative infographics about your industry | Easily shareable, visually appealing, increases website traffic |
| Opt-in Forms | Place opt-in forms on your website to collect email addresses | Increases email subscribers, promotes customer loyalty |
Digital marketing has come a long way in a short time. What used to be an expensive and challenging proposition is now something that any business can do with effort and the right tools.
Related Course: Digital Marketing Free Course
But what are these tools, and how can you use them to get more traffic, leads, and sales? In this article, we'll take a look at some of the best ways to use digital marketing to grow your business.
1. Use social media to reach new customers
Social media is one of the most powerful tools in your arsenal, and it's growing all the time. There are now billions of people using social media, so if you're not using it to reach new customers, you're missing out!
The good news is that social media is one of the easiest ways to get more customers, as you don't have to do any selling or convincing. But, of course, you need to provide value and engage with your audience, and the sales will come naturally.
If you're not sure where to start with social media, building a Facebook page for your business is a great place to begin. Just create a free page on Facebook.
Add a profile picture so people recognize who they're engaging with. Be sure to fill in all the information about your business. Then, add links back from Twitter, YouTube, and Pinterest.
2. Increase website traffic
Website traffic is the lifeblood of your business. If nobody is visiting your website, you can't sell to them, so you must get more traffic. Fortunately, there are some simple ways to do this:
Add more content - People love reading articles about their industry and what they're interested in for free. So write articles on the key trends in your industry, or offer regular tips that people can use to improve their business. You can either post directly to your blog or write articles elsewhere online, then link back by posting hyperlinks in the article text (e.g., read how one company increased sales by 25% )
Add infographics - Infographics are a great way of increasing website traffic because they present helpful information in an easy-to-digest format. Plus, they're more likely to be shared on social media, which will bring in even more traffic. You can create your infographics or use a free online tool like Piktochart.
Create videos - Videos are another great way of increasing website traffic, as people love watching them. Plus, they're much more likely to go viral on social media, so you'll get even more exposure for your business. You can create videos yourself or hire someone to do it for you.
3. Use email marketing to reach your audience
Email marketing is one of the most effective ways to reach your target audience and get them to buy from you. It's also one of the most cost-effective ways of marketing, as you only need to pay for the email addresses once, and then you can send as many emails as you like.
The key to successful email marketing is creating a list of engaged subscribers. This means that your subscribers are interested in what you have to say, and they're likely to buy from you when you send them an email.
There are a few ways to get more subscribers to your email list:
Offer a freebie - People love getting things for free, so offer a freebie (like an ebook or report) in return for their email address.
Add an opt-in form to your website - This is the best way to get more subscribers, as people are more likely to sign up if it's easy to do. You can use a free tool like Wufoo or Convertkit to create an opt-in form for your website.
Add a subscription box to your email signature - This is an excellent way of getting more subscribers, as people are more likely to sign up if it's easy to do. Again, you can use a free tool like Mailchimp.
4. Use social media advertising to reach a wider audience
Social media advertising is one of the best ways of reaching a wider audience with your marketing message. It allows you to target your ads to a specific audience, which means that you're more likely to get people interested in what you have to say.
There are a few different types of social media advertising:
Facebook Ads allow you to target your ads to a specific audience based on their age, gender, location, interests, and other factors. You can also target your ads by device (e.g., desktop or mobile), which means you can reach people who are likely to be interested in what you have to say.
Twitter Ads work similarly to Facebook Ads, except you can only target people who follow certain accounts (or who have recently followed one of your accounts). But, again, this is an excellent way of targeting people who are likely to be interested in your business.
LinkedIn Ads allow you to target your ads to a specific audience based on their job title, company size, or other factors. This is an excellent way of reaching people who are likely to be interested in your business.
5. Use remarketing to reach people who have already visited your website
Remarketing is one of the best ways of reaching people who have already visited your website. It allows you to show them targeted ads based on the pages they've seen on your website. This means that you can show them ads for products or services that they're likely to be interested in.
There are a few different types of remarketing:
YouTube Remarketing - This is one of the most accessible types of remarketing to set up, as all you need to do is create an ad and specify your video content.
Facebook Remarketing - This works similarly to YouTube Remarketing, except that you can show people ads for different products or services depending on whether they're on desktop or mobile.
Instagram Remarketing - With this type of remarketing, you can only show people images from your feed. You can also choose which photos they were most likely to engage with to see the most relevant ads.
Twitter Remarketing works similarly to Instagram Remarketing, but it shows people images based on what they've liked or retweeted.
6. Use retargeting to reach people who have already visited your website
Retargeting is one of the best ways of reaching people who have already visited your website. It allows you to show them targeted ads based on the pages they've seen on your website. This means that you can show them ads for products or services that they're likely to be interested in.
There are a few different types of retargeting:
Facebook Retargeting - Facebook Retargeting allows you to target people who have already visited your website based on the pages they've seen and the actions they've taken on your website. You can also target people who haven't yet interacted with your business so that you can reach a wider audience.
Twitter Retargeting - Twitter Retargeting allows you to target people who have already visited your website based on the pages they've seen and the actions they've taken on your website. You can also target people who haven't yet interacted with your business so that you can reach a wider audience.
LinkedIn Retargeting - LinkedIn Retargeting allows you to target people who have already visited your website based on the pages they've seen and the actions they've taken on your website. You can also target people who haven't yet interacted with your business so that you can reach a wider audience.
7. Use dynamic retargeting to show different ads to different people
Dynamic retargeting is one of the best ways of reaching different types of people based on their interests, behavior, and other factors. It works by showing ads to the same person with additional messages, depending on what they've done on your website or app.
8. Use Google Display Network to reach a global audience
The Google Display Network is an excellent way of reaching a massive audience at once, as it shows your ads across more than 2 million websites and apps. This gives you access to an enormous traffic source.
You can use the following options on the GDN:
Google Ads - These are some of the most effective forms of advertising available, as they allow you to show text-based ads across Google Search and YouTube, image ads across image networks (including Gmail), and video ads across YouTube and the GDN.
Remarketing - With remarketing, you can show relevant messages to people who have previously visited your website or app, using ad formats such as image banners, text-based display ads, and rich media ads. You can also use lookalike audiences to target people who are likely to be interested in your business.
Google AdSense for Mobile Apps - This is an effective way of reaching new customers on mobile devices that your existing customers already use.
9. Use dynamic product ads on Google Shopping
Dynamic product ads are ideal for eCommerce businesses. They allow you to show different products depending on what's available when someone searches on Google Search or the GDN.
This means that you can show products to people who are likely to be interested in them without creating new ads every time a product is sold.
10. Target Facebook Lookalike Audiences
A great way of expanding your reach on Facebook is by using its Lookalike Audience feature. This utilizes the information you've provided about your existing customers to identify people with similar behaviors and interests - this then makes it much easier for you to target them effectively.
11. Use Messenger Marketing
With Messenger Marketing, you have access to one-to-one conversations with potential customers - this means that they receive messages from you only when it's relevant for them, which helps boost engagement levels.
12. Reach customers on Instagram
Instagram ads allow you to show your products creatively and reach people who aren't already following your business, which can help drive new customers or increase engagement. You can also use hashtags and location hints to improve the visibility of your posts.
13. Develop Snapchat Ads
Snapchat is an excellent platform for reaching millennials, as its users are very engaged with the app, and many prefer it over other social media channels. 82% of US teens said they used Snapchat often - this helps make it a great advertising option for brands that want to target young adults, especially since it's highly visual and allows them to see your products from more than one perspective. Since users can only view snaps for a few seconds, making your ads creative and eye-catching is essential.
14. Use Quora Ads
Quora is an online platform that allows people to ask and answer questions on various topics. It has over 200 million monthly users, making it a great place to advertise your business. You can target people based on their interests, location, and other factors, making it easier to reach the right audience.
Digital marketing is constantly evolving, so it's essential to stay up-to-date with the latest trends if you want to reach as many potential customers as possible. By using the techniques listed above, you can ensure that your advertising campaigns are effective and that you're getting the right people at the right time. If you want to learn more strategy for digital marketing, you can join the IIENSTITU's digital marketing course. Join IIENSTITU today and learn more things with free online courses and affordable courses!
She describes himself as someone who loves to write about digital marketing, social media and public relations. His personal development special interest lies in self-improvement through reading books on the subject of human behavior; she also has an eye for how these topics apply outside just business or career settings too!
