SEO Timing & Tenure: What Search Engines Know
Point of Tracking | What Search Engines Know | Implication for Webmaster |
---|---|---|
When the Link First Appears | Search engines record the date and time this link appears. | Allows determination if link was added as a response to a specific event or change. |
When the Link Disappears | The disappearance date and time is also noted by search engine. | Helps understand if the link was removed intentionally or due to routine retirement. |
How Long the Link Existed | The tenure of a link, from its appearance to disappearance, is recorded. | This can be used to asses the strength of the link and potential issues. |
Rate of Link Addition | How quickly links are added is kept in record. | Helps assess the strength of link and possible issues. |
Link’s Power | Search engines interpret the power of a link based on its presence and disappearance times. | Understanding this can help avoid possible negative signals to search engines. |
Link Retirement | Routine retirement of links is analyzed from their disappearance data. | Understanding this helps navigate link relocation from main page to archive correctly. |
Link Addition in Response to Changes | Search engines can tell if a link was added in response to a specific change in site. | This adds context to link addition, shaping the SEO strategy. |
Link Removal Due to Disagreements | If a link is removed due to conflict with website’s changes, it's recorded. | This insight can help resolve issues causing the removal of links. |
Strength of the Connection | The strength of a link/connection is determined by data such as link’s tenure and addition rate. | Helps in analyzing if the website connections are strong or possible issues. |
Linking Relationships | Overall, linking relationships between websites, domain names, IP addresses, etc are stored. | This broad data helps in a comprehensive evaluation of website performance. |
This article examines the ways in which search engines track links, including when a link first appears, when it disappears, how long it has existed, and how quickly it was added.
It explains how this data can be used to determine the strength of a link and identify any potential issues with the connection. By understanding how search engines track links, website owners can improve the performance of their websites and ensure that their relationships followed are being tracked correctly.
Introduction
What Search Engines Know
When Did the Link First Appear?
When Did the Link Disappear?
How Long Has the Link Existed?
Introduction: Search engines have the ability to store detailed records on linking relationships between websites, as well as information pertaining to domain names, IP addresses, sites, pages, and URLs. When it comes to connecting relationships, search engines generally store data on when a link first appeared, when it disappeared, how long it has existed, and how quickly it was added. This article will explore these four aspects of search engine link tracking, and how they can be used to improve the performance of a website.
What Search Engines Know
Search engines store a variety of website performance relationships, including when a link first appeared, when it disappeared, how long it has existed, and how quickly it was added. This data can be used to determine the strength of a link's strength and identify any potential issues with the connection. For example, a link's power and link disappear shortly after a website makes significant changes; search engines may interpret this as a negative signal.
When Did the Link First Appear?
When a link first appears, search engines will store the date and time of the association and an analysis of other changes in the index. For example, this allows search engines to determine if the link was added shortly after an article was published in a major publication, or if it was added in response to changes made to the website.
When Did the Link Disappear?
When a link disappears, search engines will store the date and time of the disappearance. This data can be used to determine if the link was removed due to routine retirement, such as when blog posts move from the home page to an archive page after a certain period of time, or if it was removed due to a disagreement with changes made to the website.
How Long Has the Link Existed?
Search engines can use the data stored regarding when a link first appeared and when it disappeared to determine how long it has existed. In addition, this data can be used to assess the association's strength and identify any potential issues with the link.
How Quickly Were the Links Added?
Search engines can also use the data stored regarding when a link first appeared and when it disappeared to determine how quickly the link was added. This data can be used to assess the association's strength and identify any potential issues with the connection.
Conclusion: Search engines store a variety of data related to linking relationships, including when a link first appeared, when it disappeared, how long it has existed, and how quickly it was added. This data can be used to determine the strength of a link, as well as the strength and any potential issues with the connection. By understanding how search engines track links, website owners can improve the performance of their websites and ensure that their relationships are being followed correctly.
The best SEO is one that understands the timing and tenure of what search engines know.
David Lipper is an experienced and successful SEO professional. He has worked in the industry since 1997 and has been with his current company since 2006.
David is a highly sought-after consultant and speaker and has given presentations on SEO at various conferences worldwide. He is also a contributing writer for Search Engine Land.
When he's not working or writing about SEO, David enjoys spending time with his wife and two young children.